![Joe Pompliano on Twitter: Joe Pompliano on Twitter:](https://pbs.twimg.com/media/FlMFrNIWYAIcgib.jpg)
Joe Pompliano on Twitter: "8) As Pele approached midfield to tie his shoes, cameras zoomed in, and millions of people realized all at once: Pelé was a Puma athlete. The funniest part?
![THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before](https://img.ifunny.co/images/888c3e8afb2f13e318d115326e165f888ec477361b191bfaddd1c15726831500_1.jpg)
THE SMARTEST BUSINESS MORE EVER! @ BUSINESS $120,000 Puma paid Pele $120,000 to tie his shoes before
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/max/698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts](https://i.pinimg.com/originals/f6/de/3a/f6de3ac9f26d58b0c8444f69f69555a9.jpg)
Before the opening of the final match, Pelé asked officials for a moment to tie his shoes before beginning play. All of the world watched… | Pelé, Soccer cup, Facts
![Maher Safi on Twitter: Maher Safi on Twitter:](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on Twitter: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / Twitter
The Story of How Pelé's Shoe Deal Fueled the Feud Between the Founding Brothers of Adidas and Puma Surfaces
![Was Pele Paid to tie his shoes during the 1970 World Cup Final?|Great Marketing PUMA GAVE$120,000|#1 - YouTube Was Pele Paid to tie his shoes during the 1970 World Cup Final?|Great Marketing PUMA GAVE$120,000|#1 - YouTube](https://i.ytimg.com/vi/i-CrFBuHp6I/maxresdefault.jpg)