adidas - adidas delivers strong results in 2021 and expects double-digit sales growth in 2022
Chart: Sportswear Giants Shift to DTC | Statista
Adidas says will grow in China in 2022 | Reuters
Why Nike Pivoted towards Direct to Consumer Strategy | CXP - Customer Experience Asia
Established Brands Are Embracing the Growth of Direct to Consumer
Adidas Leans Into Memberships and Beefs Up Digital Hires | Consumer Goods Technology
Nike's Digital Rebound | Gartner
Adidas pushes online sales and sustainability in five-year plan | Reuters
Nike sales outpace DTC competitors - Bloomberg Second Measure
DTC success: forget your product and focus on your operations - Internet Retailing
Adidas vs. Nike: Marketplace Performance Amidst Shift to DTC
How Emerging Technology Could Drive Direct-to-consumer Business In Adidas | by Kathy Jiang | Medium
Nike, Adidas, Puma, Under Armour: Sizing up the sportswear giants in 2020 - SportsPro
adidas - Strategy
adidas - adidas delivers strong finish to 2020
Direct-to-Consumer vs. Brick & Mortar
Adidas plans shift to DTC-led business model in new “Own the Game” strategy - TheIndustry.fashion
Chart: Sportswear Giants Shift to DTC | Statista
How to Execute a Direct-to-Consumer Business Model
Chart: Sportswear Giants Shift to DTC | Statista
Chart: Sportswear Giants Shift to DTC | Statista
Adidas looks to gain market leadership during COVID-19 while Nike takes a conservative approach - GlobalData
DTC Sales Growth of Sportswear Giants
Nike earnings: Cozying up to consumers in the face of competition from Adidas, Under Armour - MarketWatch
How Adidas is planning for DTC to make up 50% of its revenue by 2025
Project: 004 adidas — Kelsey Austin Scott
